Warren Frost

Client: Havana Club

Design an in-bar giveaway to celebrate Havana Club’s Cuban heritage and encourage repeat engagement.

Drawing inspiration from Cuba’s rich colours and vintage car culture, I designed a matchbox-style pack that unfolded into a collectible diorama scene. Each variant featured a different 1950s car and setting, creating a series that could expand year after year. The design used smart double-sided printing to reduce cost, weight, and waste — while retaining visual impact. This piece formed part of a wider in-bar marketing campaign that I also designed and artworked.

Client: Coca-Cola

Create a standout teaser piece of direct marketing for airline executives to introduce the launch of Coke Zero.

To ensure the piece literally stood out on recipients’ desks, I reimagined a presentation box format — deconstructing and redesigning it to house a miniature Coke Zero can. Having previously worked on the new Coke Zero visual identity, I adapted those graphics for packaging to create a bold, premium first impression.

Client: Various Brands

Develop visual identity toolkits and guidelines for new product launches and brand refreshes across multiple global brands.

Adapted agency-provided key visuals into flexible, modular asset libraries for use across digital and print channels. Deconstructed and rebuilt visual elements to ensure consistency across printing methods, creating comprehensive style guides including typography, colour palettes, logo variations, and online examples. Each toolkit was designed to make brand application clear, practical, and visually cohesive.

Client: Hasbro

Create an interactive, transportable experiential unit to support the launch of a new TV series and action figure range.

Partnered with the events team to design a dynamic, child-friendly stand that introduced the characters and guided visitors through interactive zones. Themed as a series of “hero challenges,” the experience included posters, leaflets, and a personalised ID card printed onsite with each child’s photo — creating a fun, memorable connection with the brand.

Client: Harbin Brewery

Create impactful out-of-home advertising to celebrate the Chinese New Year and introduce Harbin Beer to the UK market.

Artworked and adapted beautifully illustrated Chinese zodiac animals into a striking visual campaign. Designed and produced large-format billboards, 4–48 sheet posters, and escalator panels for a Leicester Square Tube Station takeover — bringing a vibrant cultural story to life across every format..

Client: Danone

Promote new “WIN” on-pack campaigns while maintaining brand integrity and complying with packaging regulations.

Using existing artwork and cutter guides, I designed promotional flashes and messaging that integrated seamlessly with the pack design. Artworked multiple pack sizes and supported the rollout with in-store promotional materials and sampling stands — ensuring consistency across all touchpoints.

Client: Nestlé

Design and manage multilingual airport retail promotions for Nestlé’s European-wide campaigns.

Produced consistent artwork in multiple languages for airports across Europe, ensuring brand unity while adapting for local requirements. Personally carried out site surveys and managed installations to guarantee each activation met both aesthetic and logistical standards. Also supported the design of similar promotional activations in Asia.

Client: Avios (formerly Airmiles)

Develop a direct mail campaign offering personalised promotions based on members’ purchase history, engagement, and loyalty tier.

Collaborated closely with the project and data teams to define key offer variations and priority weighting. Designed a flexible mailer layout that told a clear, logical story for every member, with tailored copy that reflected their individual profile. Personally signed off all possible print combinations at the printers to ensure colour and quality consistency across all variants.

Client: BA and BAA9

Design a fixed exhibition display showcasing the construction of Terminal 5 at Heathrow Airport.

Working within a compact, oval-shaped space surrounding a central model, I developed a modular series of panels highlighting different stages of the build. Visitors were welcomed by a curved wall featuring a panoramic time-lapse image, setting the scene for the project. Each section combined permanent Perspex panels with interchangeable graphics, allowing the exhibit to evolve as construction progressed — ensuring longevity and engagement throughout the project’s duration.

Client: Retail Marketing

Design attention-grabbing aisle takeovers for leading UK FMCG retailers.

Whether working to retailer templates or crafting bespoke cutters from scratch, I designed cohesive takeovers that stopped shoppers in their tracks. Each concept was built to attract from a distance, then educate and convert once at the fixture — blending creativity with commercial impact.

Client: Supermarket FSDUs

Design attention-grabbing Free-Standing Display Units (FSDUs) for UK FMCG retailers, positioned in aisles or at the front of store to drive visibility and sales.

Working hand-in-hand with account teams, brand managers,and retailers, I created hundreds of display units across multiple brands. Starting from printers’ template files, I combined each brand’s key visual with retailer style guides to produce designs that met both creative and commercial goals, with several designs going on to win POPAI Awards for their effectiveness and standout presence in-store.

Client: Events

Create complete event branding for major brand sponsorship activations.

Collaborating with high-profile brands, I designed every touchpoint for their flagship sponsored events — from the Michelob London Triathlon to the Worthington Cup Finals (2000–2002). Each project covered the full experience: ticketing, stadium branding, and multi-tier VIP hospitality environments. The result was a seamless, high-impact brand presence that elevated the event atmosphere from entry to finish line.